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| Synopsis
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| The
story is about a resort that
is cashing in on India’s
Spiritual sciences. Customers
of the client spread across
the globe and this made the
dissemination of information
a concern for the client. Moreover,
colossal competition in the
field was a constant threat
for the organization. Gurukul
approached Aufait with the idea
of procuring a solution for
their communication concerns.
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| The
Client |
| “Gurukul
retreat” is an innovative
concept formulated with an aim
to take India’s tradition
to a global scenario. The idea
behind Gurukul is to offer the
interested students a complete
experience of the Vedic way
of life. Gurukul offers perfect
environment for calm and peaceful
study of Jyotish (Vedic Astrology),
Vedic philosophy, Yoga, Ayurveda,
Sanskrit, and other allied Indian
spiritual disciplines. In addition
to being a Spiritual School,
Gurukul also serves as a health
cum holiday resort, where a
visitor can enjoy the traditional
Ayurvedic treatment and go raptures
with the tune of nature.
|
| The
resort is built in traditional
Kerala Style with tiled roofs
and wood. This exclusive resort
has capacity for 28 people and
offers exclusive holistic holidays
that are spiritually enhancing.
|
| Authentic
and hygienic Ayurvedic centre
is available for various massages
and treatments. Dhara, Panchakarma,
Pizhichil, Navarakizhi, Silolepa
and many other traditional treatments
and massages are available here..
Yoga is also a part of the wide
services offered by Gurukul.
Yoga classes are held daily
by Indian tutors. Suitable Yoga
tuition is offered for both
beginners and advanced students.
Gurukul Retreat also offers
the opportunity for an international
traveler to conduct Yagyas (traditional
Indian mode of workship) with
the help of reputed priests
of Kerala.
|
| In
addition to all, Gurukul also
serves as a perfect place to
celebrate holidays since they
offer unique recreation facilities
like sail the backwaters in
the Ketuvallom, a traditional
Kerala houseboat, or hiking
in the spice hills.
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| Present
Situation |
| Indian
Spiritual Sciences like Veda,
Yoga, Jyothish (Vedic Astrology)
and traditional Indian medical
sciences are spreading and gaining
popularity at a fast phase in
the global scenario. More and
more people from the West are
getting fascinated and attracted
towards these antique sciences
of East. Yoga and Ayurveda are
now the guiding force for many
of the global tourists. Resorts
offering Ayurveda and yoga services
are blooming at a fast phase
in the tourist map of Kerala.
|
| Business
Challenge |
| The
major challenge is that the
industry is highly dependent
on an International Population.
The unique feature of the industry
is that it is enmeshed with
the tradition, philosophy and
antiquity of a civilization
that dates back to thousands
of years. Conveying the basic
concepts to the prospective
clients hailing from across
the World is a task that has
to be approached with utmost
care and precision.
|
| After
smelling the opportunities in
this field a number of organizations
are coming forward with the
plan of marketing the traditional
sciences. The competition is
on even in the Internet with
a number of sites mushrooming
everyday. So it is highly important
to convey how Gurukul is different
from the rest.
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| Approach
|
| Aufait
designed a site for Gurukul
after taking into consideration
all the minute details of their
concern. The site is highly
interactive and User friendly.
Customers sitting anywhere in
the World can log in to the
site and have a feel of the
ambience of Gurukul.
|
| Provision
for 360 degree Panoramic view
is also provided in the site
with the help of which customers
can have the experience of going
round the resort even while
sitting miles away from the
spot.
|
| Prospective
students can easily access information
regarding courses offered, details
of teachers handling classes,
method of teaching adopted etc.
from the site. Students can
also reserve their seats for
the courses online. Excursions,
accommodations and treatments
can also be planned and reserved
online just by logging into
the site. Three different currencies
namely US Dollar, UK Sterling
and Euro are acceptable and
this makes the reservation procedure
hassle free for customers from
any nook and corner of the World.
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| Results |
|
Responses flowing in from the
entire circumference of the
globe to the Guest book in the
site and also the cheerful faces
of visiting tourists is an excellent
testimonial for the success
of the concept. |
Other Successful campaigns |
| |
Fintser
Hills had
been successfully marketing
Tree
Houses and
Eco
lodges under
the banner, Green
magic for
the past many years. These
tree Houses have been covered
by several leading European
magazines and News papers,
in addition to direct telecast
from B.B.C. Aufait has been
entrusted with promoting their
website to the travelers around
the world.
We have undertaken numerous
search engine optimization
projects for leading organizations
including Padanjali
burns & keloids treatment
centre. The exclusive
ayurvedic
herbal treatment for keloids
and burns have attracted a
large number of patients
to Padanjali, a venture of
veteran ayurvedic physician
Dr.
Parameswaran Nair.
Padanjali's remarkable services
have been duly acknowledged
by the media.
Padanjali can be easily accessed
by air, rail, and road.
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