The word “Hospitality” means promising or suggesting generous and cordial welcome and offering a pleasant or sustaining environment for guests and strangers. This has become a lead industry of the modern World with the parent industry of tourism gaining the top position among all business. Hotels, resorts and exotic treatments are the services offered by this industry.

In the traditional society travel agents and intermediaries arranged hospitality services. But today Internet and e- business control the industry. Hoteliers realized that direct online distribution cut costs, preserves brand and price integrity, attracts affluent customers and lessens the dependency on online discounters. Now the competition is online. The online facilities are also getting more sophisticated and Direct to Consumer marketing strategies and customized customer relations are substantially contributing to the competition.

Business Intelligence is the key word now in this industry. Those who have upgraded themselves to the era of business Intelligence are reaping colossal returns. Coming are the days when business intelligence based Customer Relations Management systems will control the industry.