Publishing is no more a traditional business. With the advent of Internet the industry has gone global. Customers of modern era demand much from the industry. Wants to browse the bibliographical information on the net and wants to select and purchase their favorite books online. The competition is now on in the websites with huge number of online book stores vying to catch the attention of Internet savvy customers.

STRENGTH
•	Information is power
•	Fictions are expressions of life
•	Poetry is close to human heart
•	Foundation stone of education and research
WEAKNESS
•	A traditional industry
•	Poor upgradation with changing trends of Technology
•	Youth are least attracted.
OPPORTUNITIES
•	Online Book Store —A hike in access
•	Creative websites-- an open door to global business.
•	Business Intelligence- Read customer’s mind before advertising.
•	Content Management— Gargantuan Bibliography, at your finger tips
•	Aufait solutions – just a click away
THREATS
•	Monopoly in Online business held by a few giants.
•	Colossal Competition from established players
•	Communication Revolution pushing aside printed materials
•	Rapidly changing Technology

Aufait’s team is experienced in handling a diverse kind of situations in the Publication Business and has provided solutions for a number of similar companies from around the globe.